Local Falcon is the first rank tracking tool of its kind and an indispensable visual for local SEO analytics and AI analysis of listing performance.
While working with local clients, SEO expert Yan Gilbert discovered a pain point: regular rank trackers were great at tracking organic search engine results, but not so effective at tracking local search results, which is what often appear in the top 3 spots on Google Search. Since maps results are highly dependent on the proximity of a searcher's location, getting rank data from one point on the map was not giving an accurate picture of what was going on at the street level.
A new vision was needed: a local rank tracker specifically designed to track and report on results for local businesses, agencies, and enterprise brands. With this vision geogrid rank tracking was invented and launched by Local Falcon.
All over the world, Local Falcon is used by marketers, agencies, brands and businesses to visually track Google and Apple ranking across a city, a neighborhood, a service area or even an entire state. The system can help you to keep tabs on competitors, use data to improve ranking in the 3-pack, strategize what locations, products and services require focus, and so much more. Local Falcon also proudly trademarked the term for a new metric, SoLV, which means "Share of Local Voice"
In 2023, Local Falcon developed the first ever AI designed exclusively for local SEO. Focused on analysis and recommendations, Falcon AI and its accompanying assistant, Falcon Assist, is helping SEO professionals worldwide to improve their rank on search, understand results and even create strategies to improve the overall visibility and web presence for any business. In 2024 Local Falcon launched another first-ever tool of its kind with the creation of the AI Reviews Analysis Report. This valuable tool will import up to 1,000 Google Reviews for a business listing and compare them to the reviews of three top competitors. From there, Falcon AI provides a comprehensive report about the health of the business as viewed by customers.
As the Local SEO industry grows, Local Falcon is uniquely positioned to help businesses of any size, and agencies around the world, to compete locally.