Adopt a mobile-first mindset if you want to truly optimize your business's website for local search.

Track and measure the success of your local SEO strategy using key metrics to understand what tactics are working and identify areas for improvement.

Avoid the most common local SEO mistakes to ensure continued visibility in local search results and attract more customers online.

Understand how the different types of SEO can help cost-effectively drive your digital marketing strategy forward.

Make sure you understand Google's policies and guidelines for Google Business Profile to avoid common GBP violations.

Learn what steps to take and what best practices to follow in order to efficiently set up Google Business Profile for service-area businesses.

Respond effectively to Google reviews, both positive and negative, to demonstrate a commitment to customer experience and aid your local SEO efforts.

Optimize your Google Business Profile to compete in local search and drive more foot traffic or appointment bookings.

Master hyperlocal targeting to reach audiences in specific areas and drive more local business.

Get started with digital marketing for your small business to excel in the local market.